“ART STORE” project sets the important market questions of the value and significance of the contemporary piece of art. What is worth seeing for the collector? How shall we choose “the right” artist? “ART STORE” is a history, process and the result of professional collaboration between the gallery and artists, museums, foundations, curators and mass media. The gallery team makes the story of each artwork and the whole series of artworks, starting from the premiere exhibition of the artist at the gallery until its presentation at the auctions and organizing the retrospective show at the museums in Russia and abroad. The concept of the “ART STORE” project – should have artists from the gallery for the coming 5 years. These are names, which are being developed by the gallery during the recent decade and which the gallery is focused on for the nearest future.